Blog
Book Review: Joe Cipriano’s ‘Living on Air’
It’s not often that I find a book so readable that I run through it in a couple sittings, but for me, Joe Cipriano’s Living on Air is certainly one of them. If you don’t know who Joe Cipriano is, you certainly know his voice. His list of credits runs long…radio personality for prominent stations, network promo voice for the TV networks of Fox, CBS, NBC and ESPN, live announcer for the Primetime Emmy Awards, and Grammy awards, and in-show narrator for a slew of hits including America’s Got Talent, NBC, Deal or No Deal, Make Me a Mogul and others.
The Art of using Voiceovers to Stir Wanderlust in Every Traveler's Soul
Picture this: You're in the midst of a fantastic European town square or lounging on a beach, the sun painting the sky in hues of orange and pink as the waves lap against the shore. Suddenly, you hear a voice, soft yet captivating, whispering tales of faraway lands and adventures waiting to be had. That, folks, is the magic of voiceovers in travel marketing.
Optimizing Your Real Estate Content and Branding with Voiceover
In the competitive world of real estate, standing out from the crowd is crucial. While great visuals are essential, the power of voice should not be underestimated. Incorporating professional voiceovers into your content can significantly enhance its impact, helping you to engage your audience more effectively and convey your message with clarity and authority.
VO ATLANTA 2024: Optimizing Your Attendance
If you’re like me, you’re investing a few pennies well into traveling to and attending VO Atlanta 2024 so you’ll want to optimize your experience and investment. If you haven’t done so already, you’ll need to do some planning in the run-up to availing yourself of what is a great opportunity to network, learn new skills, and showcase your talent. Whether you're a seasoned professional or just starting in the industry, making the most of a voiceover conference can boost your career. Here's are some tips that can help you leverage VO Atlanta 2024.
Crafting Emotional Connections via Voiceover
We’re awash in data…which makes it that much more challenging to create content that’s holds anyone’s attention. As a voiceover actor, you possess a unique skill: the ability to forge emotional connections through your voice. Whether it’s a commercial, a narration, or a character in an animated series, your voice has the power to touch hearts, evoke laughter, and inspire action. In this article, we’ll delve into the art of creating emotional connections through voiceovers, equipping you with the tools and insights needed to display proficiency in your craft.
How to Find and Work with Voiceover Artists
The rise in popularity of audio content continues unabated and voiceover artists play a crucial role in bringing this content - whether videos, commercials, audiobooks, and other media - to life. Their ability to convey emotion, draw in listeners, and deliver messages effectively makes them invaluable. (Yes, AI is increasingly an option, but the more nuanced the performance, the more your preference may run to the human option). If you’re looking to hire a professional voiceover artist for your project, hopefully this guide may lend some assistance in helping you through this process.
Do's and Don’ts of Integrating Voiceovers in Multimedia Content
As a voiceover actor, I've seen the transformative power of a well-executed voiceover in multimedia content. Whether it's for advertising, educational materials, or entertainment, the right voice can elevate your project. However, integrating voiceovers effectively requires a mix of art and technique. Here are some do's and don’ts that I think may be of help in creating content that’s effective and memorable (for the right reasons).
Boosting Your Brand with Voiceover
In today's digital landscape, where content is king, voiceover (VO) plays a pivotal role in elevating your brand's presence. Whether it's for a YouTube video, podcast, or commercial, the right voice can transform your content from ordinary to extraordinary. This article outlines how effective voiceover strategies can significantly boost your brand and attract a wider audience.
Raising the Bar: How Voiceover Casting Directors Can Amplify their Impact
When it comes to setting New Year resolutions, it’s not unusual for us to start with the best of intentions only to later find that they waver, leaving us feeling defeated and disappointed in our lack of execution. Making effective New Year resolutions involves a blend of realistic goal-setting and strategic planning. Here are some best practices:
Voiceover Trends in 2024: What Content Creators Need to Know
In the ever-evolving landscape of digital content creation, voiceovers have become a pivotal element. As we move into 2024, it's key to stay abreast of the latest trends in voiceover to ensure your content remains relevant and engaging. This article provides an overview of the emerging trends in voiceovers that content creators might consider.
How to Make and Stick to New Year Goals
When it comes to setting New Year resolutions, it’s not unusual for us to start with the best of intentions only to later find that they waver, leaving us feeling defeated and disappointed in our lack of execution. Making effective New Year resolutions involves a blend of realistic goal-setting and strategic planning. Here are some best practices:
What to Consider when Hiring a Voiceover Actor (and what actors should address)
Every now and again, regardless of the genre in which we work, it’s important to revisit the fundamentals of what the marketplace demands and what we as voiceover actors, must offer to maintain a competitive edge. Listed in no particular order, are these considerations.
Filing Taxes as a Voiceover Actor or Professional
The entry of the topic of AI into the public discourse over 2023 has been of course phenomenal and ubiquitous. And within the voiceover community, the issue has been particularly contentious.
Choosing the Right Voice: Human Actor vs. AI
The entry of the topic of AI into the public discourse over 2023 has been of course phenomenal and ubiquitous. And within the voiceover community, the issue has been particularly contentious.
Is MAVO Worth Attending?
MAVO, the Mid Atlantic Voiceover Conference, was held in Washington D.C. from November 10th to November 13, 2023 at the Westin Washington Dulles Airport.
Mental Reframing of Rejections
I read something the other day - for the life of me, I can’t recall where; such is the pluralistic nature of the information media streaming unto us - but its thrust was brilliant.
Thief of Joy
I know better, but I still do it. I compare myself with others…how far I’ve advanced relative to my peers, whether they have better work-life balance that me, what kind and number of vacations they take.
ClickUp: My new VO Project Management Tool
I’ve recently adopted a new project management tool.
Voiceover Website Feedback Sandwich
Yesterday, I was asked to critique someone’s newly completed voiceover website. I needed the break so I happily jumped over to see their fresh turf. Within seconds, my heart sank. My thoughts turned to to how I was going to deliver feedback without crushing what I sensed was a fragile ego.