Voices 2023 Annual Trends Report

The Voices 2023 Annual Trends Report is now available. A few highlights…

HIGHLIGHT #1: The number one consideration when hiring an actor is their audio quality followed by vocal performance. Many might think it would be the reverse, but these results confirm otherwise and the margin between the two is significant.

HIGHLIGHT #2: Spotify’s 2022 study on Audio Key Performance Indicators notes that audio routines through connecting home devices and vehicles is skyrocketing so the demand for digital audio services is skyrocketing.

HIGHLIGHT #3: With such a significant surge in content across devices, the need to differentiate one’s products from competing services becomes that much more acute hence the need to seek and hire unique voices. But read it here for yourself…